Print + Digital Campaign
Targeting Millennials, the Why Campaign is an integrated new student campaign that invites students to learn ‘Why is Chicago-Kent the right fit for them?’ The campaign creates an emotional connection by linking the innovation value of Chicago-Kent to the student’s desire to be an innovator by asking 'Why: You Innovate. Why: You Aspire. Why: You Succeed. Why: You Belong.'
The campaign stretched across multiple digital and print deliverables utilizing personalized URL's. The result was an 18% ROI.
The Fuse Advantage Video
Provided strategic concepts and art direction to tell The Fuse Advantage visual story.
To share the story of three long-standing leaders in the printing services industry — Buhl Press, Kelmscott Communications and Rider Dickerson — we showcased scenes and moments that capture the diverse capabilities and people that have now become Fuse — one print production powerhouse.
Print + Packaging + Digital + Environment
Created a cohesive brand impression for The Land of Nod, an on-line and brick & mortar retailer specializing in children's furniture, bedding and accessories.
Enhanced the brand by building loyalty and lifelong relationships at each touchpoint — artful installations, catalog design, in-store signage, digital, private label and retail packaging — each solution is engaging and delivers the brand's promise of vintage reimagined.
Branding + Environmental Design + Signage
We worked closely with Nemera, one of the world leaders in the design, development and manufacturing of high quality innovative drug delivery solutions, to develop an environment that reflected the brand.
From designing custom-made wallpaper for the employee cafe, to creating floating acrylic wall signage representing the companies four pillars in each conference rooms, to directional wayfinding signage, to an innovative designed sound absorbing acoustical sculpture that hung in the two-story main lobby.
The result was so well received that the graphics were executed across the Germany and France locations.
Print + Digital Campaign
An integrated campaign for Rush University College of Health Sciences to encourage potential and prospective students to attend a Rush Open House and create awareness about the two year program.
Up-close intimate use of photography supports Rush's hands-on approach to learning. The content leverages clear and distinct benefits that were identified in the initial research.
Identity + Print + Advertising
After working closely with the Susan Fredman team and developing a consistent brand architecture, multiple touchpoints were created across advertising and marketing materials.
The entire program, regardless of the medium, encompasses a unique visual language that works in harmony and creates consistency in communications.
Thoughtfully designed home fragrance packaging for Lana, a designer of fine gold jewelry.
The reverse tuck flap with custom die-cut, allows the curved edges of the typography to be carried into the structure. The combination of distinctive materials and finishing techniques allows the packaging to shine and reflect the international brand of Lana Jewelry.
Direct Mail Invitation + Advertising
When Kohler opened its first store in the Merchandise Mart in Chicago, they needed an invitation that would reflect the bold look and feel of Kohler.
This non-traditional invitation was mailed out to top trend interior designers and architects throughout the Midwest. The response was overwhelming – twice the industry norm.
Since the initial project was so successful, we also worked with Kohler on a series of B2B communication pieces and B2C advertising projects.
Naming + Branding + Identity
Catapult Design worked with Northwest Roadrunner to launch an annual race meant to inspire young runners to just “get out and run”.
We developed the perfect name “Got2Run...For Education”, which struck a balance between the activity itself (Got2Run) and its purpose (For Education). The next step was to create a bold and flexible visual identity that would appeal to all ages and genders.
Over the last five years, we have seen the number of runner’s triple, with participants from over 250 schools. We are also proud to say that the “Got2Run” race has donated over $100,000 to school wellness programs.
Branding + Environmental Design
Spanning 16 feet wide, the Regina Dominican Legacy Wall reflects the tradition and legacy of the Regina Dominican.
We were able to successfully accomplish the three main goals of the project: express the Adrain Dominican brand and values, promote Regina Dominican as a trusted leader in education by emphasizing significant moments and accomplishments, and lastly highlight all 150 Adrian Sisters.
Large format printing on a seamless fabric and framing was the ideal application on the concrete walls. The result was a focal point that was on budget, approachable, and softened the space.
Branding + Packaging
Designed exclusively for Target – Fusion Fragrance consisted of four unique fragrance blends. What set this fragrance collection apart was the vibrant color palette against a sleek white carton.
Sales and product awareness for the product line outperformed goals for the category.
Collaborated with Rohner Letterpress on the ideation and creation of a promotional direct mailer to demonstrate the effectiveness of letterpress printing in a retail marketplace. A collection of custom components with impactful details were developed, including hangtags, gift card & carrier, labels and customer value cards.
Naming + Identity + Print + Digital
ID Image+Design is revolutionizing all that a dental practice can be. Their mission is to create unique dental spaces that refine the entire dental experience.
To bring the team's vision to life, a typographical mark was created and incorporated throughout the identity system, branded materials and website. To further enhance the presentation and communicate quality and detail, the logo was stamped in a clear gloss pattern on a bright white matte stock.
Duane Reade – Fusion Candle consisted of 12 sku’s. Working within a specific budget, we focused a developing a fluid design using printing translucent inks on a holographicmaterial. Each sku shared a common branded box with die-cut window, which allowed each scent to be communicated.
Naming + Identity + Print + Digital
Catapult Design was engaged to create a new brand platform that would position Rider Dickerson as a trusted resource for knowledge and innovative print solutions through a collection of educational articles and publications and thought-provoking and engaging seminars.
The strategic solution was ‘printForum’ a wordmark that truly represents print and forum coming together. The creative use of '+' graphic strengthens the brand and can be used as a separate element. The scope of the project quickly evolved into an on-line resource, event campaigns and annual conference.
The Innovate+Fascinate printForum Conference encompasses a unique visual language across all printed and digital deliverables — save-the-date, personalized invitations, conference booklet, engaging emails, and registration website.
The result, printForum is being respected as an educational industry leader and continues to establish itself every time people talk about innovative ideas in print and marketing.
Identity + Print
Challenged with rebranding ICG Holliston, the nation’s largest manufacturer of book cloth, the new identity utilizes custom uppercase letterforms that carry a strong presence with subtle details. To speak of innovation, the movement of the mark suggests forward thinking, flexibility and fluidity.
To showcase the product in use, multiple cloths were laminated across all company collateral — business cards, note cards, and pocket folders.
This technique was also carried into an array of swatch books, binders and promotional materials.
The packaging drew inspiration from the name. Astrale e Terra translates to "Heaven & Earth" in Italian. The bottle and label work together in presentation.
Generated marketing materials for the launch of a new Private Fund Custody Service for Millennium Trust, a leader in administrative and custodian services.
Targeting financial advisors and institutions, the materials reflect an upscale, professional image, which reinforce Millennium Trust's high level of commitment and credibility.
The program consisted of a four-panel brochure, individual sell sheets and a foil stamped custom tabbed pocket folder.