Naming + Identity + Print + Digital
Catapult Design was engaged to create a new brand platform that would position Rider Dickerson as a trusted resource for knowledge and innovative print solutions through a collection of educational articles and publications and thought-provoking and engaging seminars.
The strategic solution was ‘printForum’ a wordmark that truly represents print and forum coming together. The creative use of '+' graphic strengthens the brand and can be used as a separate element. The scope of the project quickly evolved into an on-line resource, event campaigns and annual conference.
The Innovate+Fascinate printForum Conference encompasses a unique visual language across all printed and digital deliverables — save-the-date, personalized invitations, conference booklet, engaging emails, and registration website.
The result, printForum is being respected as an educational industry leader and continues to establish itself every time people talk about innovative ideas in print and marketing.