Print + Digital Campaign
Targeting Millennials, the Why Campaign is an integrated new student campaign that invites students to learn ‘Why is Chicago-Kent the right fit for them?’ The campaign creates an emotional connection by linking the innovation value of Chicago-Kent to the student’s desire to be an innovator by asking 'Why: You Innovate. Why: You Aspire. Why: You Succeed. Why: You Belong.'
The campaign stretched across multiple digital and print deliverables utilizing personalized URL's. The result was an 18% ROI.