PrestonPlayz x Fire Merch Gaming Headset
PrestonPlayz is a content creator with over 50 million subscribers/followers across all platforms. Together, with their merchandizing company - Fire Merch, Catapult has helped design and present a series of gaming headset concepts. Target audience is 6 - 17 year olds, thus the headphones exude a whimsical, fun-loving, colorful feel.
Where this project currently stands: Concepts have been presented to the client. Catapult team is awaiting feedback to refine final design and take to production.
Dove | Flagship Body Wash Pack
Dove Body wash - the highest selling body wash in the world, recognized it was time for a redesign. Together with Catapult, we completely overhauled the entire body wash line - redesigning 3 different bi-injected caps, 10 + bottles sizes, ultimately replacing a bottle that had been in market for ~17 years. From sketching to prototyping, consumer testing, DFM CAD work, all the way through quality assurance and mold qualification, Catapult was involved every step of the way.
Where this project currently stands: The new line has launched in North America. Feel free to check it out at Target. Catapult, along side the Dove team, is actively working through the European launch of the new Dove design.
SWFT E-Scooter
SWFT, a brand focused on personal transport and e-mobility, tasked Catapult with redesigning their existing e-scooter to give it a sleeker, meaner feel. Utilizing a combination of AI tools, Photoshop, and digital sketching Catapult generated the above concepts.
Where this project currently stands: The SWFT team is reviewing designs, and we’ll shortly be moving into a full CAD build out of the lead concept.
SWFT Picatinny Rail System
The SWFT Picatinny Rail system is an IP focused attachment system for SWFT’s E-Bikes and Scooters. The system allows riders to attach bottle holders, cell phone mounts, pump mounts, etc. With the aim to develop a patentable design, the development of these rails was almost exclusively a mechanical engineering project. Each concept has a different attachment mechanism, distinguishable from the long standing Picatinny Rail Integration System.
Where this project currently stands: The lead design is currently going through pilot phases at the production facility and supply chain houses.
Ducati x SWFT E-Bike
SWFT E-Bikes and Ducati struck a licensing deal to produce a Ducati Style E-Bike under the SWFT brand. The ultimate goal being to develop a street style mini bike, as well as a mountain bike. Catapult stepped in to assist. Beginning with a deep dive into the Ducati Design Language to understand “What makes Ducati, Ducati?” we then jumped into digital sketching, as well as generated some photoshop/AI concepts to produce the designs shown above.
Where this project currently stands: Both the SWFT and Ducati teams love the proposed designs, all parties are currently waiting for legal approval of the licensing agreement before moving forward.
Dove I Handwash Bottle
The team at Dove wanted to put themselves in a more competitive position on the handwash shelves. Coming from a simple, cylindrical, Boston Round design, the goal of this project was to redesign the handwash bottle with an increased pack fill, plus redesign the bottle geometry to fit the Dove aesthetic.
Where this project currently stands: The handwash bottle launched in North America! Feel free to check it out at WalMart